Advertising Today Paperback – March 1 2004 By Warren Berger

Far more than a means of moving merchandise, advertising has become increasingly

recognized not only as an art form in itself, but also as a defining element of popular

culture. Advertising Today provides a thematic overview of the evolution of advertising

around the world over the past 30 years, charting influences from the political and

social upheavals of the 1960s to the revolution of the internet in the 1990s.